Beyond Borders: Global Considerations For Brand Naming Success
The significance of a well crafted brand name in the ever-changing business world should not be undervalued. First impressions matter and the brand’s identity plays
Wearable Senses is one of the themes in the curriculum of the Industrial Design Department at the Eindhoven University of Technology, The Netherlands. We combine research and education in interactive products, systems and related services for societal transformation that are worn on or near the body. How do these products fit the body and measure bodily parameters and behaviour? How can we combine: hard electronics with soft materials, craftsmanship with innovative technology and smart textiles, functionality with fashion, value propositions with gadgets, Do-It-Yourself with mass-production, and sewing with soldering? How can these systems provide meaningful feedback?
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The significance of a well crafted brand name in the ever-changing business world should not be undervalued. First impressions matter and the brand’s identity plays
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